The property market in Indonesia started gaining momentum in late 1980s with a surge of projects and customers lining for affordable housing with upscale facilities. Duta Pertiwi have only started building residences in 1988, however, soon after, the young company boosted the industry with projects like apartments, shopping centers, office buildings, even townships, and industrial estates with a high level of creativity and innovation that was unheard before.
The vision gave birth to the iconic Bumi Serpong Damai. Started in 1989 and is now known as Indonesia's most successful city and township project. From a derelict land, BSD is now listed as a property company with the highest market valuation in Indonesia Stock Exchange. Some principle that applies to the development of ITC (International Trade Center) Mangga Dua, a formula to benefit from strata title sales opportunities for retail business space, also in 1989. From one spot in a busy Jakarta trade district, the ITC idea has flourished to practically every corner of major cities Indonesia.
Duta Pertiwi continued with another success property recipe of combining condominium, retail spaces, and offices into a mixed use superblock. Duta Pertiwi and BSD later developed under the tutelage of Sinar Mas Land, which now nurture over 40 mega projects throughout Indonesia. The sheer ambition to pioneer, build, and advance, has given Sinar Mas Land the advantage and momentum to be the front runner in the industry. Its ability to sustain creativity and innovation is a real indication that Sinar Mas Land will ensure and achieve its vision for the future.